Kia 100 Best Global Brands

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Kia's brand valued at $4.1 billion USD to achieve 87th place on global top 100 brand ranking study

Advances in product quality, design and innovative marketing were noted as key factors for Kia's dramatic brand value increase

(SEOUL) October 2, 2012 Kia Motors Corporation enters the exclusive list of the 'Top  100  Best  Global Brands,'  according  to the  2012  study  released  today  by Interbrand, the world's largest brand consultancy agency. Kia's remarkable increase in brand value is now estimated at $4.1 billion USD, which firmly sets the automaker at 87th place on the 'Top 100 Best Global Brands' list. This is  a  50%  increase  from  last  year's  estimated  brand  value  and  far exceeds  the average automotive brand value growth rate of 11%. The 2012 edition of Interbrand's annual  'Best Global  Brands' study  was executed  through  a comprehensive  brand performance analysis using best practice research methodology by expert analysts. The  study  measures  a corporation's  financial performance  in  terms  of  the  raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.

 The strong increase in Kia's brand value closely mirrors the company's recent surge in global sales, which have posted three consecutive double-digit year-or-year gains to cement Kia's position as the world's fastest growing major automotive brand. Over this three year period (2008-2011), Kia's annual global sales have grown by 81% to nearly 2.5 million units.

Claire Chai, Vice President of Kia Motors Corp. Marketing Division, said, "Entering the 'Top 100 Best Global Brands' validates Kia's commitment to continuously provide exciting and inspiring brand experiences.  And  it's  amazing  to  see what  we  can accomplish  by staying true to who we are a young and dynamic challenger  that in addition to the major advances Kia has made on the product front, the company has also been executing numerous large-scale marketing initiatives that have helped raise awareness of the brand, including its sponsorship agreements with the world's premier  sporting  events like  the  FIFA  World Cup,  Australian  Open and  National Basketball  Association. Kia has also made effective  in-roads  towards engaging  its young-at-heart  customers through a strong presence on social media channels and innovative advertising  campaigns  such as the eccentric  music-loving  hamsters  TV commercials seen in the USA for Kia's iconic Soul urban crossover vehicle.

Kia Motors Corporation ( a maker of quality vehicles for the young-at-heart ? was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.5 million Kia vehicles a year are produced in 15 manufacturing and assembly operations in ten countries  which are then sold and serviced  through  a network of distributors and  dealers  covering 149  countries.  Kia today has over 47,000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA. the governing body of the FIFA World Cup?. Kia Motors Corporation's brand slogan.The Power to Surprise represents the company's global commitment to surprise the   world by providing exciting and inspiring experiences that go beyond expectations.


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